Phil Reed

Phil is a seasoned executive with a proven track record of driving innovation and delivering results in the mobility and consumer packaged goods (CPG) sectors. Most recently, he served as a Managing Director at EY, where he was a leader in the Innovation and Product Strategy team. In this role, Phil was instrumental in accelerating EY's adoption of Generative AI, including the development of the award-winning "EYQ" digital product.

Prior to EY, Phil led North American CX Performance & Intelligence at Volkswagen Financial Services (VWFS). During his tenure, he spearheaded a $5M global digital transformation project, launched an industry-leading digital retail solution for Audi of America, and led product strategy for an industry-first mobile app for lease origination.

Earlier in his career, Phil led client services for the Brand Strategy division of DMI.

Phil holds a Bachelor of Arts from James Madison University and a Certificate in Business Applications of Artificial Intelligence from Kellogg Executive Education. He is a frequent speaker and facilitator on the topic of Generative AI and its potential to transform industries.